A Digital Toolkit for Photographers Who Want to Get Down to Business

Your photography business isn’t about your photography. It’s about your business.

Your friends and family tell you how talented you are; that your photographs are so good that you should do it professionally. The idea is exciting, but you need a plan. Because just hoping that making photographs and sending out wishes and dreams won’t create a successful business.

So whether you’re having trouble getting started, or you’ve started but can’t quite get it going, wouldn’t it be great if you had an expert to guide you through all of your questions and sticking points?

Introducing The Business Action Planner Toolkit, a self-paced resource developed exclusively for photographers who want to bring structure and focus to building and growing their business.

“The advice and the spreadsheets are immensely helpful for me to start bringing some order into my business. Although I was aware of the necessity to be organized, I was missing a starting point, which the Business Planner toolkit provides. Thanks for that!” - Astrid McGechan

Created by Corwin Hiebert and Eileen Rothe, co-founders of Taendem Agency and management ninjas to photographers and portfolio-based creatives, this toolkit is for emerging photographers who want to create a great business while doing what they love most: making photographs.

The Business Action Planner doesn’t tell you what to do as much as it guides you into an intentionally-created momentum that moves your business forward. Always with you on your mobile devices in PDF and Evernote formats, you can be tracking and tweaking your goals and plans as the inspiration strikes.

“This is fantastic. I love how it works with Evernote so all my information is available on all platforms. I work on my plan on my iPad every morning and I am seeing how important it is to be focused and clear about the business I want and need to create. I highly recommend this to any photographer, no matter how long you have been in business. We all need to stop and make sure we are going where we want to go and create a business to get us there so we can serve others in the best possible way.” - Gigi Embrechts

Your photography isn’t like everyone else’s: your business plan shouldn’t be, either. And while it may be okay to wing it on a shoot every now and again just to see what the results are, you don’t want to do that with your income. The Business Action Planner Toolkit will help you frame your success as carefully as you compose your photographs.

If you’re still giving your work away, or charging too little, or don’t have a clue how to start a business, or don’t know if you even want to do so, grab the tools in this kit and build your business the smart way.


The Business Action Planner Toolkit is divided into three sections to help you truly own your freelance business-building efforts:

1. Photographer’s Guidebook
This massive 344-page eBook (available in PDF format and as an Evernote® notebook) includes insights and instructions on the eight key elements of building your personalized Business Action Plan. Organized both as a workbook and an entertaining read, each numbered section is organized in five components to take you through the process:
•    Objective: a clarifying statement about what you could aim to achieve.
•    Insights: remarks and notes to help bring context to the task at hand.
•    Kick Start: questions and commentary to help create momentum.
•    Business Action Planning: specific action items for you to work on.
•    Interviews: candid and insightful Q+A’s with seven industry pros.

2. Business Action Planner
The action items from the guidebook are a digital planning tool in an Evernote® notebook (an .enex file). Once the planner has been uploaded to your free Evernote® account (instructions included), you can get to work. The eight key elements correlate with the guidebook so you can stay in sync with what you’re reading about and what you’re working on.

Like the guidebook, each numbered section begins with the objective and kick-start questions followed by the planning elements, which are broken down into these five bite-sized segments:
•    Action Item(s): a specific task, or a set of tasks that, if accomplished, will help you achieve your objective.
•    Deliverable(s): a placeholder area to write, edit, and add images or links.
•    Next Step(s): a specific follow-up action, or actions, for you to consider.
•    Success Indicator(s): a note about how you can evaluate your completed action item(s).

3. Worksheets
These spreadsheet files (available in both Microsoft Excel and Mac Numbers file formats) are focused tools meant to help you drill down into the essentials and create your own strategies, including these two worksheets:
•    Marketing Mix
•    Monthly Budget

Note about file delivery: This product has multiple files which are delivered in .zip format - please uncompress the .zip folders (and reference the guidebook for instructions).